We build your business in Europe from scratch — channels, distributors, retailers, in-store presence. Not just strategy: real execution, from the first contact all the way to the shelf.
20+ years in consumer electronics at the top of global brands such as Dreame, Xiaomi, LG, Canon, Brother and Microsoft. Deep specialization in Sales & Go-to-Market — from channel strategy to negotiating with leading retailers and distributors in Italy and across Iberia.
He personally knows the decision-makers who matter: buyers, category managers and purchasing directors at the major electronics retail chains. He has represented international brands as official spokesperson and public speaker at industry events, bringing visibility and credibility to the brands he has led.
Advelium is a Milan-based strategic consulting firm specialized in consumer electronics. Our edge is simple: we know how electronics retail really works — the retailers, the distributors, the channel dynamics — because we have worked in it for twenty years. Born in Italy, today we support brands in Spain and Portugal too.
Born in Milan, today we support brands in Spain and Portugal too.
Where we started. Direct relationships with the leading electronics chains, mass retail and marketplaces.
Market entry and channel development across Iberia: distributors, electronics chains and Amazon, with the same 0-to-1 method.
We support brands at every stage and in every market: from market analysis to opening distribution channels, all the way to performance optimization.
Our "0-to-1" approach means building everything from scratch: import contracts, channel opening, physical presence in stores. No shortcuts.
Three Italian market-entry stories built from scratch, with measurable results.
Whether you are a Chinese or international brand looking for a local partner, or a company aiming to grow in consumer electronics in Italy, Spain and Portugal, we are ready to support you.